Today’s average customers are much more aware of their specific requirements than before. This is why any business in the food and beverages sector needs to take into account their sensibilities in order to grow and flourish. Customers know exactly what they are looking for, and if a food outlet is unable to cater to their requirements, they won’t come back to that establishment.
Take the example of cafes and resto-bars. Why does it happen that some of the new players in this sector, like Henry’s coffee bar, make a mark in the market, while many others fail to impress? Let us have a look at some essential management tricks that are instrumental in making or breaking the image of a particular business.
Quality of food
Despite its obviousness, this point makes it to the top of its list. This is because many newbies tend to compromise their food and beverage quality and focus more on the ambience, decoration and pricing of their menu. If the business is meant to serve food and drinks to customers, their quality should be the most important thing on their mind.
Having room for adjustment
Despite having the most well-studied menu, the specific needs of the customers should always be kept in mind. It is possible that a curious customer is allergic to a unique ingredient in your signature dish. In such a situation, the kitchen should be able to cook something, especially for this customer. This simple step will go a long way in creating a great public image.
Friendly customer service
Any service based business should be driven by serving the customers with a smile. Sometimes, customers can be unreasonable or rude, but the aim of the business should be to handle these situations calmly and to perfection. Being soft-spoken, diplomatic and cheerful are the basic qualities that all customer service employees should possess in a catering business.
If your business has a special component, make sure that you bring it to the notice of the public. Effective marketing is way more fruitful than mass marketing. Unless people know about your best features, they will not give them a try. Unless you get customers, your business will not grow. At the same time, maintaining a good relationship with other sectors that may be of help in your business is also vital. For example, local florists and bands.
Enthusiasm and passion
Finally, like in any business, having an undying passion for the food industry is critical to the success of a food business. This enthusiasm should reflect in the way the establishment is designed, and in the manner that practices are followed. Some days will be harder than others and require more effort. These things should be taken in the right spirit and a positive attitude.
Simple management practices make or break a new brand’s image among the plethora of other established names. Companies like Henry’s coffee bar, that follow these practices, turn out to carve their niche, and others are eventually lost.