Tierra Limited

Read and learn more about all Business & Finance News, Health, fashion & Technology Trends

SEO

Dealing with an SEO Penalty in 2019

Given the importance of achieving a first-page ranking on the main search engines, it can be easy to overlook (or even ignore) the guidelines. However, breaking the rules could lead to an SEO penalty, which could prove costly for your business.

What Is an SEO Penalty?

A penalty can be imposed if you break (deliberately or otherwise) the ‘rules’ laid down by the search engines relating to SEO best practices. A penalty might include having web pages downgraded in the search results or even having the whole site removed from down by the search engines relating to SEO best practices. A penalty might include having web pages downgraded in the search results or even having the whole site removed from Google for a period of time. There are lots of examples of sites, some of them belonging to large companies, that have attracted such penalties.

What Practices Can Attract a Penalty?

You may have heard the terms ‘white hat’, ‘grey hat’ and ‘black hat’ SEO. These relate to SEO practices that are acceptable (fall within the webmaster guidelines), unacceptable or borderline. Examples of behaviours that can attract a penalty include:

– Low-quality backlinks
– ‘Cloaking’ parts of your site from the search engine
– Sending spam
– Using gimmicks instead of posting valuable content
– Hidden or invisible text

Coming Back from an SEO Penalty

If you do find your site penalised, it is important to identify the cause. Check Google Webmaster Tools to see if you have any notifications of manual penalties. If there is an issue, you have the chance to fix it and resubmit your site for reconsideration. If it is an algorithmic penalty, this is a bit trickier to deduce, and it may you have any notifications of manual penalties. If there is an issue, you have the chance to fix it and resubmit your site for reconsideration. If it is an algorithmic penalty, this is a bit trickier to deduce, and it may require the help of professional SEO services.

Of course, the best way to avoid a penalty is to adhere to the rules. This can be easier said than done, as the goalposts are constantly shifting. Even the best-intentioned site-owners can inadvertently fall foul of some newly introduced rule of which they are unaware. One way to ensure your site stays on Google’s good side is to use professional SEO services, such as those provided by https://www.elevateuk.com/seo-services/.

An SEO penalty can undo much of the work you have done to boost your page ranking. While you can recover from any penalty, the best advice is to take steps to stay within the parameters set out by Google and the other main search engines so you can reap the full rewards of your SEO strategy.

LEAVE A RESPONSE

Your email address will not be published. Required fields are marked *