Your photography website can serve as the perfect magnet to attract clients. Think of it as a super-powered business card that customers can see at any time. Your site can display your sample portfolio to show off your past work. It also can serve as a 24/7 introduction to you and your small business. Besides, people search online today when they want to find services. You want to be sure that they find your photography business when they need a photographer.
As a photographer, you’re a visual artist. Of course, that means that your site must reflect well upon your talent. Even if you’ve never built a website before, you can use the right tools to create a business site that will keep your phone ringing and your calendar full. If you’re not sure how to get started with or how to improve your photography site, these five suggestions should help spark your own natural creativity and business sense.
- Consider building your site in WordPress.
WordPress is the most popular content management system for lots of reasons. It’s fairly intuitive to use and quite powerful when used with the right themes and plugins. These days, even basic website hosting packages usually come with a one-click WordPress install. It’s also very easy to add plugins and themes from inside the administrator panel. Since this software is so popular, it’s also easy to find free tutorials online that explain how to create and enhance your site.
With WordPress, you can setup your site to display your portfolio, and you can also create pages that you can use to introduce your business, allow customers to contact you and even book appointments or take payments.
These are some tips to make the most of WordPress for your photography site:
- You can find dozens of free and paid plugins that you can use to create photo galleries, slideshows and more.
- Make sure that both the theme and the plugins you choose are responsive, which means they can adjust to display correctly on both larger computers and mobile devices.
- Just be sure to keep WordPress, plugins and themes updated to maintain your site and keep it secure. WordPress allows you to apply one-click updates from inside the admin area too. You can also set some features to apply updated automatically.
- Add a blog to your website.
Typically, people use “website” to describe a site with more static pages that rarely change. You can certainly create this with a tool like WordPress. These sorts of pages may include your contact, about page and scheduling pages. A blog consists of updated posts. These posts give you an easy way to keep updating your customers and prospects with news about your small business.
You can post relevant stories, videos and, of course, photos to keep both new and current customers engaged. Search engines also appear to favor sites that update regularly, and a blog gives you an easy way to do this. These updates also give you something to mention on your social pages. You can blog about local events, your own gigs and even suggestions that will help clients look their best in your photos.
- Connect your website with your social pages.
These days, small businesses find that a website without any social presence is like peanut butter and jelly without the jelly. You can create business pages on Facebook, Instagram, Pinterest, Twitter or use the social sites you’re already active on. You can help maximize your exposure if you provide links to your social pages on your site.
Conversely, use those social pages to promote your portfolio and blog posts. Experiment with a mix of words and graphics to help your customers get as excited about your business as you are. You might post photographs from your portfolio, news about community activities that your small business has been involved in or even photography tips.
- Start a newsletter.
You can also find plugins and affordable mailing list services to help you create an email newsletter. Most marketers find that this regular communication and the leads it generates is golden when it comes to attracting and keeping customers. In recent times, some marketers have also started collecting phone numbers to send text updates.
As long as you keep your messages relevant and useful, your subscribers should be happy to communicate with you. Certainly, you should strive to collect contact information for your newsletter from your current customers. At the same time, you will want to attract prospective customers to your list too. You might offer enticements to people who join. For instance, you could provide your subscribers with discount codes, a free engagement or birthday photo, or even some quick tips about how they can take better photos on their next vacation.
- Don’t ignore video content.
You can also find tools or plugins that help you display video content on your site. Consider uploading videos to YouTube and social pages. Your videos don’t have to be long. Short and engaging videos help direct viewers to lead forms and contact pages faster. These days, you can create effective videos with mobile phone apps and freely available software.
Consider using video even if you don’t offer video services. You can use it to expand your reach and make a connection with your customers. You could offer videos about community project you have been involved in, videos that show you at work and even short how-to videos. For instance, if you’re a wedding photographer, you might offer the bride suggestions about colors that can make the most impact when photographed.
Start Getting Your Photography Site to Work for You
You should find that your quality photography business website saves you time and money. Done properly, it should serve you like a 24/7 salesperson that never gets tired and is always ready to collect leads and display your work. If you don’t have the funds to purchase a domain name right away, consider using a free version or investing in a small business loan. With the right tools, you can establish an internet platform that both shows and tells your future customers more about your small business and your talent.
Constantina Kokenes is a Content Specialist at Kabbage, a small business loans provider. She holds a Master’s Degree in Journalism from Northwestern University. When not in the small business world, Constantina loves cooking, baking, going on hikes, and playing with her cat and chinchilla.